01 / THE DETAIL
Use symptoms as a route, not a diagnosis
A page about a hard-to-open patio door can help explain how to request an assessment. It should not claim that every dragging door needs rollers. We review symptom language alongside your approved service descriptions, then connect relevant questions to the right page. The customer can describe what happens while your business determines the technical cause.
02 / THE DETAIL
Make exclusions easy to find
Hardware repair, screen work, glass replacement and complete door installation are different offerings. We check navigation, headings and contact choices against your actual scope. If you do not replace glass, the website should not imply that you do. Clear boundaries can prevent unsuitable inquiries before they consume time in your office.
03 / THE DETAIL
Request useful context without adding friction
Door type, location and a short symptom description can support the first conversation. Where helpful, an optional photo field gives customers another way to share context. We check that the form remains accessible and usable without an upload. A picture should not be presented as enough to guarantee a diagnosis, repair price or appointment.
04 / THE DETAIL
Review the requests that do not fit
A rising number of contacts can conceal a growing share of unsupported glass or replacement requests. We help define practical intake categories and connect them to landing pages where the tracking setup permits. Those findings guide changes to copy and contact options, rather than treating every search containing sliding door as equally relevant to your business.
USEFUL QUESTIONS
BEFORE YOU START.
Can we target patio door and sliding door searches together?
We review the language your customers use and the doors you service. Related terms can share a useful page when the scope is the same. Separate content makes sense only when it explains a different service, decision or assessment process rather than duplicating another page.
What if we repair rollers but do not install doors?
That boundary should shape the whole website. We align service pages and inquiry choices with hardware work and avoid implying a replacement offering. Existing pages that attract installation requests can be reviewed for clearer wording, while relevant repair content receives an appropriate place in the navigation.
Can customers send photographs through the website?
An optional upload can be useful when your intake process supports it. We agree on the purpose and delivery route, then test receipt before treating it as operational. The form should explain its use, request only necessary information and remain usable for customers who cannot provide a photo.